At Copenhagen’s prestigious Magasin du Nord department store, an exciting collaboration between Turnpike and ITAB Innovation is redefining service excellence. Together, they have equipped frontline staff with Samsung smartwatches powered by Turnpike’s real-time platform, giving employees what can best be described as a “Sixth Sense” on the shop floor.
The discreet system alerts associates instantly when customers need help — whether it’s reducing fitting room wait times, managing queues, or offering personalized assistance on the floor — creating a frictionless, responsive, and elevated shopping experience. After just one month, Magasin saw an 8% increase in its Net Promoter Score (NPS), highlighting the direct impact of the innovation.
What makes this innovation stand out is its subtlety. It doesn’t replace human interaction — it strengthens it. In a time where some worry that tech will erode personal service, Turnpike shows that the right tools can make human contact even more natural and immediate. It’s a lesson for any Nordic retailer: real service excellence starts with empowered employees, not just new gadgets.
