There’s way too much guesswork in understanding the impact of one insight to another within the retail industry. For example, does engagement drive sales? Maybe, but if you’re not clarifying the metrics that drive core business objectives, how are you going to transform assumptions into actionable info?
I have two corporate heroes, Mr. Jan Carlzon (long-term investor in Turnpike) and Sir Richard Branson (not yet a Turnpike investor). Why are these two people so special in my world? Because they both found the holy grail to extraordinary customer service.
Retailers invest billions into designing floor plans that create a streamlined shopping experience. And still, in the midst of all this spending, there is one challenge grocery stores can’t seem to solve – long lines.
As the world emerges from the global pandemic, and brick and mortar businesses look at their prospects for growth, it is clear that the retail industry will need to react to long-term, or even permanent changes in consumer shopping habits.
Turnpike closes the loop between a retailer’s digital investment and its most valuable resource – its staff.